Sylvester Comprehensive Cancer Center

Braman Family Breast Cancer Institute at UM/Sylvester Partners With Mark For Life™

10.10.2005

The Braman Family Breast Cancer Institute at UM/Sylvester is partnering with Mark for Life to raise awareness of the need for breast self-examinations in the battle against breast cancer. This unique partnership is centered around a fashion statement that supports breast cancer prevention. Mark for Life has created a breast self-examination T-shirt to help make it easier for women to take a more proactive role in the fight against this disease. Up to ten percent of all nationwide sales of the T-shirt will benefit the Braman Family Breast Cancer Institute.

Mark for Life’s Breast Self-Exam Kit includes a form fitting T-shirt that simplifies early detection. In addition to having the exam pattern printed directly on the T- shirt, women can mark any lumps they find right on their shirt with the enclosed pen. Being able to mark the shirt is especially helpful for women who have fibrous breasts, as it helps to keep a record of what is normal for their breasts. The shirt is sized according to bra size, comes in 7 sizes, and fits 32A – 44H.

“We put a lot of work into developing this T-shirt and creating the perfect product,” said Stacie Linsky, president of Mark for Life. “And it was just as important to us to choose the right cancer center. We chose to partner with the University of Miami Sylvester Comprehensive Cancer Center and its Braman Family Breast Cancer Institute because breast cancer research is truly an important focus and we believe strongly in the work they are doing. .”

“It’s just a perfect fit for us since a major focus of our mission is educating our community about cancer prevention and early detection,” said W. Jarrard Goodwin, M.D., F.A.C.S., director, UM/Sylvester. “The reason we’re such a great match is because the Braman Family Breast Cancer Institute and Mark for Life are both devoted to the same cause. We’re really excited about this partnership and working with them to promote breast cancer awareness.”

According to the American Cancer Society, breast cancer strikes more than 211,000 women each year in the United States and more than 40,000 will die. But approximately 97 percent of women survive breast cancer when it’s discovered early. The breast self-examination kit, which includes the T-shirt, is a tool that can empower women, encourage the correct procedure, and increase the effectiveness of self-exams.

“Early detection saves lives and relies on three components: breast self-exam, regular physician visits, and mammography,” said Joyce M. Slingerland, M.D., Ph.D., F.R.C.P. ©, director of the Braman Family Breast Cancer Institute at UM/Sylvester. “Mark for Life’s breast exam T-shirt raises awareness of the need for breast self examination and breast cancer vigilance.”

Dr. Slingerland and her multidisciplinary team of physician-scientists at the Institute are working to find better ways of providing access to breast cancer screening, diagnosis, and care and to develop new therapies that are less toxic and more effective for breast cancer.

Mark for Life will donate a portion of all proceeds, from sales nationwide, to the Braman Family Breast Cancer Institute at UM/Sylvester. Through the generous $5 million gift in 2002 from the Norman and Irma Braman Family Foundation, UM/Sylvester created the Braman Family Breast Cancer Institute, which combines basic science with clinical trials and world-class care to discover more effective treatments for breast cancer patients, with the ultimate goal of curing this disease. The Institute offers an innovative research and treatment environment unlike any other in the nation.

About UM/Sylvester:

The University of Miami Sylvester Comprehensive Cancer Center was founded in 1992 to provide comprehensive cancer services and today serves as the hub for cancer-related research, diagnosis, and treatment at the University of Miami Leonard M. Miller School of Medicine. UM/Sylvester handles more than 1,300 inpatient admissions annually, performs 2,900 surgical procedures, and treats 3,000 new cancer patients. All UM/Sylvester physicians are on the faculty of the Miller School of Medicine, South Florida’s only academic medical center. In addition, UM/Sylvester physicians and scientists are engaged in more than 150 clinical trials and receive more than $31 million annually in research grants. UM/Sylvester at Deerfield Beach recently opened to better meet the needs of residents of Broward and Palm Beach counties. This 10,000-square-foot facility at I-95 and S.W. 10th Street offers appointments with physicians from six cancer specialties, complementary therapies from the Courtelis Center, and education and outreach events.

About Mark for Life LLC:

Based in Atlanta, Mark for Life LLC seeks to empower women by giving them the tools and information to detect breast cancer in the early stages of development. The Mark for Life breast self-examination kit with patent-pending T-shirt takes the guesswork out of doing the recommended monthly breast self exam, and is a perfect gift for all women. The kit and gift certificate are available for purchase online and at retail locations around the country for $24.99. Orders can also be placed by calling 877-512-LIFE (5433). Mark for Life will donate a portion of all proceeds to breast cancer research at the Braman Family Breast Cancer Institute at UM/Sylvester. For more information visit www.MarkforLife.com.

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