Sylvester Comprehensive Cancer Center

Four Seasons Resort Palm Beach’s Flag of Hope Raises Awareness and Monies for Cancer Research

09.22.2006

Some people will go to extraordinary lengths to raise money for a cause that pulls at their heart strings. That was why one employee at Four Seasons Resort Palm Beach, a hotel that prides itself on going above and beyond for both its guests and employees, decided to climb a mountain for cancer – literally. On July 30-31, 2006, Four Season’s General Manager, Jamie Yarrow, climbed Wyoming’s legendary Grand Teton in tribute to the Four Seasons employees who live and work with cancer every day as well as for his brother, who fights his own battle with leukemia. He also carried with him to the mountain’s summit, the Flag of Hope – a flag signed by Four Seasons employees’ honoring the names of friends, co-workers and loved ones who are living with or have passed away from cancer.

The Flag of Hope, one of five fundraising events Four Seasons Resort Palm Beach will host this year in memory of Terry Fox, raised $10,253 in employee donations and outside contributions in only two weeks. All monies raised from these events will be donated to the University of Miami Sylvester Comprehensive Cancer Center towards ongoing cancer research.

In order to build the Flag of Hope’s philanthropic efforts amongst its employees, Four Seasons erected a Wall of Hope in its employee lunchroom. On this honorary wall, the Flag of Hope was hung for all employees to sign, “mini” Flag of Hope flags each bearing a single name to be honored, the pictures and profiles of two FSPB employees who are currently living and working with cancer and written responses from employees answering the statement: “Why I like to see a cure for cancer…”.

Now that Jamie has returned from his climb, the Flag of Hope will be put on permanent display for all the employees to enjoy. The flag will also be displayed at all of our events and anytime one of our team members wishes to carry it in a fund-raiser or event in the name of cancer research and support. The Flag of Hope will remain just that, a symbol of hope in finding a cure.

In addition to the Flag of Hope, Four Seasons will host a series of philanthropic events including a silent charity wine auction, held in conjunction with our annual Wine & Food Classic, October 21-22, 2006. Monies raised from these events will be donated to the University of Miami Sylvester Comprehensive Cancer Center, one of the country’s leading cancer facilities, towards ongoing cancer research. For more information about the UM/Sylvester Comprehensive Cancer Center and its programs, please visit: http://www.sylvester.org/. For more information about our Wine & Food Classic, please visit: www.fourseasons.com/palm_beach_wine_and_food_classic/.

Terry Fox was a young Canadian boy who was diagnosed at the age of 18 with bone cancer. Although he lost his right leg to cancer, Terry was committed to building awareness and raising money for cancer research and attempted a solo run across Canada (known as Terry’s Marathon of Hope). After 143 days, Terry’s run was cut short when his cancer began to spread and he passed away just one month short of his 23rd birthday, Isadore Sharp, Chairman & CEO of Four Seasons Hotels & Resorts, was so moved by Terry’s commitment that he promised to continue Terry’s mission to raise money and create awareness for cancer research.

One of the country’s highest rated resorts, the Mobil Five-Star Four Seasons Resort Palm Beach is located on six beautifully landscaped acres overlooking the Atlantic Ocean. Intimate in size, the resort offers 210 spacious guest rooms, all with a private balcony, marble bathroom, private bar, in-room safe and a full array of personal amenities. Guests enjoy an expansive white sand beach and inviting tropical pool deck and oceanfront whirlpool, where attendants stand ready with every comfort, from chilled mineral water and tropical fruit skewers to iced face cloths for quick cool-downs. For recreation, the resort also has a full-service Spa and Fitness Center, two HAR-TRU tennis courts with two resident pros, and a complimentary, full-day Kids For All Seasons children’s program.

Dedicated to continuous innovation and the highest standards of hospitality, Four Seasons invented luxury for the modern traveller. From elegant surroundings of the finest quality, to caring, highly personalised 24-hour service, Four Seasons embodies a true home away from home for those who know and appreciate the best. The deeply instilled Four Seasons culture is personified in its employees – people who share a single focus and are inspired to offer great service. Founded in 1960, Four Seasons has followed a targeted course of expansion, opening hotels in major city centers and desirable resort destinations around the world. Currently with 70 hotels in 31 countries, and more than 20 properties under development, Four Seasons will continue to lead luxury hospitality with innovative enhancements, making business travel easier and leisure travel more rewarding. For more information on Four Seasons, visit www.fourseasons.com.

UM/Sylvester opened in 1992 to provide comprehensive cancer services and today serves as the hub for cancer-related research, diagnosis, and treatment at the University of Miami Leonard M. Miller School of Medicine. UM/Sylvester handles 1,400 inpatient admissions annually, performs 3,000 surgical procedures, and treats 3,000 new cancer patients. All UM/Sylvester physicians are on the faculty of the Miller School of Medicine, South Florida’s only academic medical center. In addition, UM/Sylvester physicians and scientists are engaged in 200 clinical trials and receive more than $31 million annually in research grants. UM/Sylvester at Deerfield Beach recently opened to better meet the needs of residents of Broward and Palm Beach Counties. This 10,000 square-foot facility at I-95 and S.W. 10th Street offers appointments with physicians from six cancer specialties, complementary therapies from the Courtelis Center, and education and outreach events.

For more information and reservations in Palm Beach, call (800) 432-2335, (561) 582-2800 or visit www.fourseasons.com/palmbeach.

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